More than a fad
The celebrity beauty industry continues to thrive, offering consumers a blend of innovative products that promise to elevate everyday beauty routines. From skincare essentials and fragrances to makeup must-haves, these brands embody the glamour and expertise of their celebrity creators.
Fenty Beauty by Rihanna
Fenty Beauty has revolutionized the industry with their inclusive range of foundation shades, notably the Pro Filt’r Soft Matte Longwear Foundation, praised for its long-lasting coverage and diverse colour options.
SIGMA, CC BY 3.0, Wikimedia Commons
Rhode by Hailey Bieber
Rhode by Hailey Bieber introduces skincare and beauty products, to embody a “glazed doughnut glow.” The brand delivers radiance through products like the Peptide Glazing Fluid, which garnered a massive waitlist before its launch.
Humanrace by Pharell Williams
Humanrace by Pharrell Williams is a skincare brand that blends science-backed ingredients with sustainability and emphasizes simplicity and effectiveness with products like the Rice Powder Cleanser.
TYPEABEA by Rita Ora
TYPEBEA, co-founded by Rita Ora and Anna Lahey, offers inclusive haircare solutions that cater to all hair types, emphasizing clean and sulfate-free formulas powered by BAICAPIL for enhanced scalp health and hair growth. Their products are designed to promote confidence and self-expression with colour-safe and performance-driven results.
Kylie Cosmetics by Kylie Jenner
Kylie Cosmetics gained fame for its iconic Lip Kits, offering bold colours and extra long-lasting formulas. Additionally, the brand has expanded to include a comprehensive Kylie Skin Care Line.
kyliecosmetics Instagram, CC BY-SA 4.0, Wikimedia Commons
Huda Beauty by Huda Kattan
Known for its luxurious makeup collections, Huda Beauty’s Desert Dusk Eyeshadow Palette and #FauxFilter Foundation is beloved for their high pigmentation and flawless finish.
Loredana Sangiuliano, Shutterstock
Haus Laboratories by Lady Gaga
Founded by Lady Gaga in 2019, Haus Laboratories stands out with their bold makeup creations and shimmering eyeshadows that reflect the singer’s avant-garde style and commitment to self-expression.
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Florence by Mills by Millie Bobby Brown
Florence by Mills caters to Gen Z with its clean skincare products such as the Clean Magic Face Wash, which was made to promote healthy and youthful skin through gentle effective formulas.
Rare Beauty by Selena Gomez
Rare Beauty represents self-acceptance and inclusivity with products such as the Soft Pinch Liquid Blush, known for its lightweight feel and buildable colour, ideal for all skin tones.
KKW Beauty by Kim Kardashian
KKW Beauty is renowned for their contouring kits that simplify sculpting techniques and nude lipsticks that complement a variety of skin tones.
JLo Beauty by Jennifer Lopez
JLo Beauty prioritizes age-defying skincare, featuring products such as That JLo Glow Multitasking Serum, which promises radiant and youthful skin inspired by JLo herself.
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MDNA Skin by Madonna
MDNA Skin offers luxurious skincare experiences. Their products are infused with rare ingredients, such as the Chrome Clay Mask. This mask is designed to purify and rejuvenate the skin, reflecting Madonna’s passion for self care rituals.
Flower Beauty by Drew Barrymore
Drew Barrymore’s Flower Beauty combines affordability with luxury, including the fan favourite Light Illusion Foundation, capturing a natural-looking coverage and luminous finish.
Honest Beauty by Jessica Alba
Honest Beauty promotes a clean beauty movement through products such as the Magic Beauty Balm, which acts as a moisturizer and highlighter.
Victoria Beckham Beauty
Victoria Beckham Beauty embodies a minimalist aesthetic. Their Smokey Eye Brick offers versatile shades with luxurious textures that reflect Beckham’s sophisticated style.
Kora Organics by Miranda Kerr
Kora Organics focus on certified organic skincare, featuring the Noni Glow Face Oil known for its nourishing properties and ability to enhance skin radiance.
Goop Beauty by Gwyneth Paltrow
Goop Beauty advocates for clean beauty practices with their products. The Exfoliating Instant Facial is highly popular amongst fans, formulated to rejuvenate skin gently, reflecting Paltrow’s commitment to wellness and sustainability.
Persona Cosmetics by Sona Gasparian
Persona Cosmetics offers high-quality makeup essentials, including the Identity Palette curated by makeup artist Sona Gasparian. This palette caters to diverse beauty preferences and simplifies makeup routines.
Tracee Ellis Ross Beauty
Tracee Ellie Ross Beauty focuses on hair care essentials with products from Pattern Beauty, designed to nourish and celebrate curly textured hair.
Erik Melvin, CC BY-SA 4.0, Wikimedia Commons
Morphe by Jaclyn Hill
Morphe collaborates with influencers to create standout products such as the Jaclyn Hill Eyeshadow Palette, famous for its incredible selection of shades and high pigmentation.
Patrick Ta Beauty
Patrick Ta Beauty is known for its sculpting makeup essentials such as the Major Glow Highlighting Mist, designed to enhance natural features with a luminous finish inspired by Patrick Ta’s expertise in celebrity makeup artistry.
KVD Beauty by Kat Von D
KVD Beauty is known for its tattoo-inspired makeup, with the Everlasting Liquid Lipstick being one of their most popular products with its long-lasting formula and bold colour selection, inspired by Kat Von D’s artistic background.
Mercy For Animals, CC BY 2.0, Wikimedia Commons
EM Cosmetics by Michelle Phan
EM Cosmetics celebrates Asian beauty with products like the Illustrative Eyeliner, designed by Michelle Phan to emphasize precision and creativity in makeup application, representing her influence within the beauty industry.
Gage Skidmore, CC BY-SA 2.0, Wikimedia Commons
Gisele Bündchen Skin by Gisele Bündchen
Gisele Bündchen Skin promotes eco-friendly skincare solutions, including Green Beauty products that prioritize sustainability and natural ingredients, given Bündchen’s commitment to environmental activism.
Tiago Chediak, CC BY 2.0, Wikimedia Commons
R.E.M Beauty by Ariana Grande
R.E.M Beauty by Ariana Grande captures Ariana’s ethereal essence with a range of makeup essentials designed to empower self-expression. The Luminous Lightcatcher Luminizer and the bold Lip Masque Matte reflects her signature style of effortless glam and radiance.
The Honest Company by Jessica Alba
The Honest Company expands its commitment to clean skincare with products like the Honest Beauty Tinted Moisturizer, which offers sheer coverage and SPF protection, reflecting on Alba’s dedication to transparency and safety in beauty.
Keys Soulcare by Alicia Keys
Keys Soulcare offers holistic beauty and self-care products, combining dermatologist-developed formulas with rich, spiritual rituals inspired by Alicia Keys journey towards inner peace and self-acceptance.
Josie Maran Cosmetics by Josie Maran
Josie Maran Cosmetics features Argan Oil-infused skincare like the Vibrancy Foundation, known for its hydrating formula and radiant finish, reflecting Josie Maran’s commitment to natural, sustainable beauty.
Cindy Crawford Meaningful Beauty
Cindy Crawford Meaningful Beauty offers anti-aging skincare solutions such as the Ultra Lifting Filling Treatment, designed to visibly firm and rejuvenate the skin, inspired by Cindy Crawford’s timeless beauty.
Georges Biard, CC BY-SA 3.0, Wikimedia Commons
SJP by Sarah Jessica Parker
SJP Beauty by Sarah Jessica Parker combines timeless elegance with contemporary flare, featuring iconic fragrances like Lovely. The brand also features clothing and shoes.
Cécred by Beyoncé
Cécred, crafted by Beyonce, celebrates empowerment through its range of standout beauty products, such as the Iconic Red Lipstick and the Flawless Radiance Highlighter. Her products embody beauty with an extra glow to enhance natural features
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Lolavie by Jennifer Aniston
Lolavie epitomizes effortless beauty and timeless elegance with its collection of signature scents. The Lolavie Eau de Parfum captures Aniston’s sophisticated and approachable style by blending notes of fresh jasmine, warm sandalwood, and subtle vanilla undertones.
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About Face by Halsey
About-Face by Halsey embodies creativity and clean beauty with their range of vegan products. From the Matte Fluid Eye Paints to the Light Lock-Highlight Sticks, each item is crafted to empower users to express themselves boldly.
Summer Fridays by Marianna Hewitt
Summer Fridays, founded by beauty influencers Marianna Hewitt and Lauren Ireland, embodies their quest for beauty products that are clean and easy-to-use. Their iconic Jet Lag Mask emphasizes multi-tasking skincare, serving as a hydrating cream face mask that doubles as a moisturizer, eye cream, and hand cream.
Jeffree Star Cosmetics by Jeffree Star
Jeffree Star Cosmetics was created by makeup artist and influencer Jeffree Star, to epitomize boldness and creativity in the beauty industry. The brand features a variety of vibrant colour palettes and high-performance formula, with the Velour Liquid Lipsticks being a crowd favourite.
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